Sunday, January 24, 2010

General Rules For Web Marketer

Sunday, January 24, 2010
Keywords are important part of a website, without this search engine may not index some of your page. i have compiled a guide in order for your to fix keywords problems.

1. Make sure your main page have your main keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines. Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren't simply lists of keywords.

2. The H1, H2...H6 tags are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don't have to go extreme, just use one H1 for your most important keyword and two H2's - one for each of your secondary keyword phrases.

3. Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost (recommended, but don’t go bolding every keyword on the page)

4. When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.

5. Keyword prominence - the best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence." You'll frequently see it used to describe search engines' algorithms. Some engines also say the bottom of the page should contain keywords as well. Here is an example how search engines see your page. You have a page with the following links at top:

Home Services Contact

and this heading :


Now, you think you did a best job with the keyword “dating “at the top of your page. A search engine, however, sees your page this way:


Now your keyword placement doesn't look as good as it did before. Try to place keyword-rich text at the very top of your page. If you are using images at the top of your page, make sure to include ALT tags, which are basically images' descriptions. Always add ALT tags to your images to make sure search engines recognize all the content on your site. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings.

6. Keyword Proximity - some engines, such as Google, use the concept of "keyword proximity" as part of their ranking formulas. As suggested by the name, "keyword proximity" means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.

Here's an example:

a)    We have been selling weight loss products for over 3 years.
b)    We have been selling products for weight loss for over 3 years.

In this case if someone should look for “weight loss products”, the first sentence will rank higher because its keywords are closer to each other.

7. Keyword Frequency - is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case. The recommended repetition is 3-7 times.

8. Keyword Density - the final point on visible text is keyword density. Simply stated, keyword density is the number of occurrences of a keyword divided by the total word count. For this, I try to keep my initial density to between 1-7%. However,  this  number  may  have  to  change  depending  on  the  level  of competition. Also, be warned that the text used in anchors

             a href="page.html">this is your anchor text

affects your density. Don't worry if your initial density is lower than that of your competitors as you will learn later in this article that there are many ways to affect your keyword density other than placing your keywords in your visible text.

9. Anchors and Links - anchor text is that portion of a hyperlink that is viewed by  a  user  on  a  webpage  (The  Clickable  text).The  keywords  in  anchor  text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL.

Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages.

All search engines that matter, give significant weight to the anchor text on your pages.

For example, if your keywords phrase is “penis pills” and you have a link with anchor text “Read all about penis pills here” on a page , pointing to another page about penis pills the tendency is to link "here" to the anchor text content URL whereas the best way is to link “penis pills”. You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. The target page’s name should include in it, if possible, your keywords. This is how a hyperlink code looks like:

< a href=”target-page.html”>penis pills

10. Frames , Java scripts, Flash
About frames: DON’T USE  THEM;  they  are not  spiderable  from  the  search engines. Regarding Java scripts and Flash do not use them excessively. The reason for this is that spiders cannot read JavaScript (or Flash) and thus any link or text created by such JavaScript will not be counted in your indexing and will produce a lost opportunity.

11. Navigation
The navigation structure of your site is important because it is through your navigation that the search engine spiders are able to access all of your web site's content. For sites with a small number of pages you should have every page of your site linked to every other page of your site. This can be done by having a left/right side menu or by putting a link to every other page on the bottom of your page. For sites with many pages it is advisable to include in directories the pages
that are content related. For example, if you sell 10 different types of shoes and
you also sell food and clothes you're probably not going to link the sport shoes page and the leather shoes page from the food page-but rather from the shoes page itself.


Post a Comment